Last Updated: 7 June 2026 | Effective: 1 June 2025
At Europe Mark Ltd, we believe your privacy is a right, not an afterthought. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we protect it, and what rights you have — in plain, straightforward language.
This Policy applies to all visitors and customers of europemark.co.uk and complies fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our Website, you agree to the practices described below.
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Europe Mark Ltd is the Data Controller for all personal data collected through europemark.co.uk. Registered address: 117 Oak Road, Luton, England, LU4 8AA, United Kingdom. |
1. Interpretation & Definitions
Capitalised terms used in this Policy carry the following meanings:
- Company / We / Us / Our: Europe Mark Ltd, 117 Oak Road, Luton, England, LU4 8AA, UK.
- Website: europemark.co.uk and all associated pages and services.
- You / Customer: Any individual or legal entity accessing or purchasing from our Website.
- Personal Data: Any information relating to an identified or identifiable living person.
- Usage Data: Data automatically collected when you use our Website (e.g. IP address, browser type, pages visited).
- Cookies: Small text files placed on your device by our Website to store browsing preferences.
- Data Controller: The party determining how and why personal data is processed — Europe Mark Ltd.
- UK GDPR: The UK General Data Protection Regulation as retained in UK law under the European Union (Withdrawal) Act 2018.
- ICO: The Information Commissioner's Office — the UK's independent data protection authority (ico.org.uk).
2. What Personal Data We Collect
2.1 Data You Give Us Directly
- Identity Data: First name, last name, and date of birth (where age verification is required).
- Contact Data: Email address, phone number, billing address, and delivery address.
- Payment Data: Card number, expiry date, and CVV — processed securely by our payment provider. We never store full card details on our servers.
- Account Data: Username and encrypted password for your customer account.
- Order Data: Products purchased, order history, delivery preferences, and returns.
- Communications: Emails, live chat messages, and phone enquiries sent to our support team.
- Marketing Preferences: Your opt-in or opt-out choices for newsletters and promotional content.
- Business Data (Optional): Company name or VAT number for wholesale or trade accounts.
2.2 Data We Collect Automatically
- Usage Data: IP address, browser type and version, device type, pages visited, time of visit, time on page, and referring URL.
- Device Data: Mobile device ID, operating system, and mobile browser type when you access via phone or tablet.
- Cookie & Tracking Data: Session activity, saved preferences, and browsing behaviour collected via cookies, pixels, and similar technologies. See Section 6 for full details.
2.3 Data We Do Not Collect
We do not collect or process sensitive special-category data (such as health data, racial or ethnic origin, religious beliefs, or criminal records). We do not knowingly collect personal data from children under 13 without verified parental consent.
3. How We Use Your Personal Data
We process your personal data only where a lawful basis exists under UK GDPR. The lawful bases we rely on are:
- Performance of a Contract — processing your order and delivering your goods.
- Legal Obligation — complying with UK tax, financial, and regulatory laws.
- Legitimate Interests — fraud prevention, website improvement, and business analytics.
- Consent — sending marketing communications (you may withdraw consent at any time).
Specific Purposes
- Order Fulfilment: To process, pack, and deliver your replica swords, cosplay props, and warfare collectibles, and to send order confirmations, dispatch notifications, and invoices.
- Customer Support: To respond to your questions, handle returns, refunds, and exchanges through email, phone, or 24/7 live chat.
- Account Management: To create and maintain your customer account, including saved addresses and order history.
- Marketing & Offers: To send newsletters, exclusive discount codes, and product updates — only where you have consented. Unsubscribe at any time via the link in any email.
- Website Improvement: To analyse traffic patterns, monitor performance, and continually improve our Website and catalogue.
- Fraud & Security: To detect, investigate, and prevent fraudulent transactions and unauthorised access.
- Legal Compliance: To meet obligations under UK law including HMRC requirements, consumer protection regulations, and court orders.
4. Who We Share Your Data With
Europe Mark Ltd does not sell, rent, or trade your personal information. We share data only in the following limited and necessary circumstances:
- Payment Processors: Trusted providers (e.g. Stripe, PayPal) who securely handle card transactions. They are bound by their own PCI-DSS compliant privacy obligations.
- Shipping Carriers: Courier and postal services (e.g. Royal Mail, DHL, DPD) who need your delivery details to fulfil your order.
- IT & Hosting Providers: Our website and data hosting partners who maintain secure server infrastructure on our behalf.
- Legal Authorities: Government bodies, courts, or regulators (e.g. HMRC, Trading Standards, police) when required by law or court order.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your data may transfer to the acquiring entity. You will be notified in advance.
- With Your Consent: Any other sharing will only occur where you have given explicit consent.
All third-party processors are bound by contractual data processing agreements and may only use your data for the specific purpose for which it was shared.
5. How Long We Keep Your Data
We keep your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
- Order & Financial Records: 6 years — required by UK tax law (HMRC).
- Account Data: For the life of your account. You may request deletion at any time.
- Customer Support Records: Up to 3 years after your last interaction.
- Marketing Consent Records: Until you withdraw consent or opt out.
- Usage & Cookie Data: Up to 13 months (standard analytics retention).
When data is no longer required, it is securely and permanently deleted or anonymised so it can no longer identify you.
6. Cookies & Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to operate and improve europemark.co.uk. Cookies are small files stored on your device when you visit our Website.
Types of Cookies We Use
- Strictly Necessary (Session — Always Active): Essential for core Website functions such as your shopping cart, secure login, and checkout. These cannot be disabled as the Website cannot function without them.
- Cookie Preference Cookies (Persistent): Remember your cookie consent choices so you are not asked on every visit.
- Functionality Cookies (Persistent): Store your preferences such as saved login details or language settings for a smoother experience.
- Analytics Cookies (Persistent): Tools like Google Analytics help us understand visitor behaviour (pages visited, time spent, traffic sources) to improve our Website. Data is anonymised where possible.
- Marketing & Advertising Cookies (Persistent): Track visits across websites to deliver relevant ads for our products and measure the effectiveness of our campaigns.
Managing Cookies
You can manage, restrict, or delete cookies at any time through your browser settings or via our Cookie Settings panel. Please be aware that disabling certain cookies — especially Strictly Necessary ones — may prevent parts of the Website from working correctly, including the checkout.
For full details, visit our dedicated Cookies Policy at europemark.co.uk/pages/cookies.
7. How We Protect Your Data
Protecting your personal information is one of our highest priorities. We use industry-standard technical and organisational security measures, including:
- 256-bit SSL Encryption: All data transmitted between your browser and our Website is encrypted in transit.
- Secure Server Infrastructure: Our servers are hosted by trusted providers with access controls, firewalls, and regular security patching.
- Payment Security: Full card details are never stored on our servers. Payments are processed through PCI-DSS compliant third parties.
- Access Controls: Internal access to personal data is restricted on a strict need-to-know basis.
- Regular Security Reviews: We conduct ongoing assessments of our systems and data handling processes.
While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. If you suspect any unauthorised use of your account, please contact us immediately at support@europemark.co.uk.
For more information, visit europemark.co.uk/pages/secure-shopping.
8. International Data Transfers
Your personal data is primarily stored and processed within the United Kingdom. Occasionally, data may be transferred to and processed in other countries by our third-party service providers (for example, cloud hosting or analytics platforms).
Wherever such transfers occur, we ensure appropriate safeguards are in place — such as UK GDPR-compliant Standard Contractual Clauses approved by the Information Commissioner's Office (ICO) — to ensure your data receives the same level of protection as within the UK.
9. Third-Party Websites & Links
Our Website may contain links to third-party sites, social media platforms, and payment gateways. Europe Mark Ltd is not responsible for the privacy practices or content of those external sites. We strongly encourage you to read the privacy policy of any website you visit via a link from our pages.
Our e-commerce platform and payment processors operate under their own privacy policies. More information is available at europemark.co.uk/pages/secure-shopping.
10. Children's Privacy
Our Website and services are not directed at children under the age of 13. We do not knowingly collect personal data from anyone under 13. If you are a parent or guardian and believe your child has submitted personal data to us, please contact us immediately at support@europemark.co.uk. We will promptly investigate and, where confirmed, delete the data from our systems.
Where age-restricted products are sold, we take reasonable steps to verify customer age in accordance with applicable UK legislation.
11. Your Data Protection Rights
Under the UK GDPR and the Data Protection Act 2018, you have the following rights. These rights are not absolute and may be subject to exemptions in certain circumstances.
- Right of Access (Subject Access Request): Request a copy of all personal data we hold about you. We will respond within 30 days, free of charge.
- Right to Rectification: Request correction of any inaccurate or incomplete personal data.
- Right to Erasure ('Right to be Forgotten'): Request deletion of your personal data where there is no compelling reason for us to continue processing it, subject to legal obligations.
- Right to Restrict Processing: Request that we limit how we use your data in certain circumstances.
- Right to Data Portability: Request a copy of your data in a structured, commonly used, machine-readable format to transfer to another service.
- Right to Object: Object to processing based on legitimate interests, or to direct marketing at any time.
- Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
- Right to Lodge a Complaint: If you are unhappy with how we handle your data, you have the right to complain to the ICO at ico.org.uk or by calling 0303 123 1113.
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To exercise any of your rights, email us at support@europemark.co.uk with the subject line 'Data Subject Request'. We will respond within 30 calendar days as required by UK GDPR. |
12. Customer Testimonials & Reviews
We may publish customer testimonials, reviews, or feedback on europemark.co.uk. Where a testimonial includes your name or any identifying information, we will obtain your explicit consent before publishing it.
If you would like a published testimonial removed or updated, please contact us at support@europemark.co.uk and we will action your request without delay.
13. Marketing Communications
We will only send you marketing emails, newsletters, or promotional offers if you have given us your explicit consent to do so. You may opt out at any time by:
- Clicking the 'Unsubscribe' link at the bottom of any marketing email we send.
- Emailing us at support@europemark.co.uk with the subject line 'Unsubscribe'.
- Updating your preferences in your account dashboard.
Opting out of marketing will not affect transactional emails such as order confirmations, shipping updates, or account notifications — these are necessary for the performance of your contract with us.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices, technology, legal requirements, or business operations. We will always post the updated Policy on this page with a revised 'Last Updated' date at the top.
For significant changes, we will also notify you by email (to the address on your account) and/or by posting a prominent notice on our Website. We encourage you to review this page periodically. Continued use of our Website after any update constitutes acceptance of the revised Policy.
15. Contact Us — Data Controller Details
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our team:
Europe Mark Ltd
Customer Support: support@europemark.co.uk
General Enquiries: info@europemark.co.uk
Sales: sales@europemark.co.uk
Phone / WhatsApp: +44 7584 560014
Live Chat: 24/7 at europemark.co.uk/contact
Business Hours: Monday – Friday, 9:00 AM – 4:00 PM GMT
Registered Address: 117 Oak Road, Luton, England, LU4 8AA, United Kingdom
UK Regulatory Authority: Information Commissioner's Office (ICO) — ico.org.uk | 0303 123 1113
16. Our Privacy Commitment
At Europe Mark Ltd, transparency and trust are the foundations of everything we do. Whether you are shopping for a replica katana, a cosplay prop, or a warfare collectible, your personal information is handled with the highest standards of security, care, and respect.
We are proud to serve sword enthusiasts, cosplayers, and collectors across the UK and beyond — and we will always honour your right to privacy, every step of the way.
Thank you for choosing Europe Mark Ltd.
